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Ambient Management

SUMMARY the context of the new ecological mentality, the ambient responsibility and the support are presented as an inevitable process to implant in the companies, in reply to the ambient impacts that the enterprise processes can generate. The present work carried through a study on the use of reciclvel material in the packings of furniture of the company Mveleira S.A, objectifying itself to analyze, in the perspective of the company and of customers, the possibility of exchange of the EPS (isopor) for reciclvel material of the packings used for transport of the products. For in such a way, it was used of bibliographical, descriptive research, and study of case and field with aplicao of questionnaires. The study on the packings it disclosed that the substitution of the material to reduce the ambient impact is possible, without losing the security. One verified important aspects that involve the company of furniture and its customers, such as the necessity of partnerships and the implantation of principles of the Ambient Management in the Itatiaia whom the substitution makes possible or reduction of some materials used in the packings and adoption of strategies that fortify the institucional image of the company.

March 17, 2014 at 6:11 am Comments (0)

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